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Integrated Advertising, Promotion, and Marketing Communications (8th global edition) eBook PDF
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For courses in Advertising. Integrated advertising and marketing communications taught through real-life application.

eBook details

Authors: Kenneth E. Clow, Donald E. Baack

File Size: 69 MB

Format: PDF

Length: 512 pages

Publisher: Pearson; 8^th edition – global

Publication Date: January 14, 2017

Language: English

ASIN: 1292222697 / B01N5RQXY2

ISBN-10: 1292222691 0134484134

ISBN-13: 9781292222691 / 9780134484136
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